After market products

All three global SVP brands; SINGER®, HUSQVARNA VIKING® and PFAFF®, offer a wide range of notions and accessories to give our consumers time saving, creative and helpful assistance. Accessories are products directly related to sewing, embroidery and overlock machines, such as presser feet. Notions comprise other sewing products, such as threads and fabric stabilizers.

Husqvarna Viking and Pfaff also market wide ranges of highly developed embroidery software and embroidery designs.

Embroidery Software
The SVP Group offers multiple technically advanced, yet easy-to-use embroidery software programs through the HUSQVARNA VIKING® and PFAFF® brands.  Embroidery sewing machines can be taken to the next level of creativity with seven different programs per brand that are used with PC computers.  The software allows users to see what their imagination looks like by providing easy to use tools to make their personal ideas come to life.  The high-end software products in the range are the HUSQVARNA VIKING® 5D™ Professional and PFAFF® 5D™ Suite.

Embroidery Designs
The SVP Group offers a large range of exclusive embroidery collections through our HUSQVARNA VIKING® and PFAFF® brands. We are proud to work with sewing stars all over the world and offer our customers exclusive licenses such as M.I. Hummel embroideries for Pfaff®. The embroidery collections are multi-format and can be sewn on almost any household embroidery machine on the market today. Embroidery designs can also be purchased and downloaded from the internet through online shops which are available 24 hours a day, 7 days a week.

Accessories/Notions
Accessories/Notions are often key to successful sewing and will turn tedious jobs into easy tasks that make sewing more enjoyable. Optional accessories and special tools are designed to make sewing faster, easier and more professional. The SVP brand's range of accessories include presser feet, embroidery hoops, scissors, templates, specialty kits, rotary cutters, rulers, seam rippers and more. The SVP brand's range of notions include needles, pins, fabric stabilizers and more.