Press release Archive

Welcome to our Press release archive.

  • 2010-09-01 SEW SMART: PFAFF® INTRODUCES SMARTER BY PFAFF™ C1100 PRO Discover a World of Possibilities and Experience More Imaginative, Professional Sewing and Quilting
  • 2010-07-27 INTRODUCING THE HUSQVARNA VIKING® DESIGNER RUBY™ With EXCLUSIVE SENSOR SYSTEMTM, SEWING ADVISOR® and EMBROIDERY ADVISORTM Features, the Spectacular New DESIGNER RUBYTM Sewing and Embroidery Machine Offers Capability to Adore, Convenience to Cherish and Innovation to Inspire
  • 2010-07-19 KATRINA HELMKAMP NAMED CEO OF SVP WORLDWIDE Former Whirlpool Executive Takes Helm of World’s Largest Sewing Machine Company
  • 2010-07-16 GET STITCHING FOR PINK: SVP WORLDWIDE INVITES SEWERS TO START STITCHING TO HELP FIGHT BREAST CANCER SVP Worldwide, one of the world’s largest sewing machine companies and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machines collections, invites sewers and embroiderers across the country and around the world to use their skills to help raise awareness...
  • 2010-07-12 HUSQVARNA VIKING® INTRODUCES QUILTSEWCLEVER™ AUTOMATED QUILTER Latest in Quilt Design and Technology Allows Quilting Enthusiasts to Unleash Their Creativity
  • 2010-06-24 TAKING SEWING TO THE STREETS: SINGER® PARTNERS WITH SPACECRAFT AND BAGS FOR THE PEOPLE AT WILLIAMSBURG WALKS. SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping to take sewing out of the house and into the streets by partnering with SPACECRAFT...
  • 2010-06-10 CALLING FASHIONISTAS EVERYWHERE: SINGER® SPONSORS THE SEW, MAMA, SEW! MAKE IT, WEAR IT! CHALLENGE. SINGER®, which has been providing a gateway to the world of sewing for nearly 160 years, is helping inspire a passion for fashion in DIY designers by sponsoring the Make It, Wear It! Challenge on Sew, Mama, Sew!
  • 2010-06-07 SVP WORLDWIDE ANNOUNCES GRAND PRIZE WINNER OF THE HUSQVARNA VIKING® DESIGNER DIAMOND™ GIVEAWAY. Illinois Native Wins Sewing Lottery, Takes Home Top-of-the-Line Sewing and Embroidery Machine Valued at Nearly $9,500
  • 2010-05-25 SINGER® AND MAKER FAIRE: MADE FOR EACH OTHER. This past weekend, SINGER® Sewing Company, a global leader in the sewing machine industry, lent a helping hand at Maker Faire Bay Area – the 5th annual festival celebrating all things innovative, creative and hand-made...
  • 2010-03-24 SINGER® FASHION MATE™ 7256 NAMED A CONSUMERS DIGEST “BEST BUY”. Singer, the world leader in the sewing machine industry, announced that its SINGER® brand FASHION MATE™ 7256 sewing machine has been named a Consumers Digest “Best Buy”...
  • 2010-01-14 SVP WORLDWIDE’S VSM FACILITY IN SWEDEN TO SHIFT FOCUS TO ENGINEERING, DESIGN, RESEARCH AND DEVELOPMENT. Plans call for manufacturing to transition to company’s existing facility in Asia.
  • 2009-10-20 SVP WORLDWIDE EXPANDS SENIOR MANAGEMENT TEAM. SVP Worldwide, the world’s largest sewing machine company, has expanded its management team with five key executive appointments.
  • 2008-12-09 SVP WORLDWIDE ...
  • 2008-11-17 SINGER® SEWING MACHINE BRAND WINS MULITIPLE 2008 "POWER OF THE PEOPLE" AWARDS. SINGER® Again Sweeps Prestigious BRAND OF THE YEAR, DURABLE BRAND OF THE YEAR and YOUTH BRAND OF THE YEAR Awards.
  • 2008-10-21 HOLIDAY GIFT IDEAS: SEWING, HOBBY & CRAFT ...
  • 2008-09-29 ‘THE MARTHA STEWART SHOW’ FEATURES EMBROIDERY WITH THE DEBUT OF THE HUSQVARNA VIKING® DESIGNER DIAMOND™ SEWING AND EMBROIDERY MACHINE AND THE INTRODUCTION OF MARTHA STEWART EMBROIDERY. Consumers are Invited to Experience The DESIGNER DIAMOND Machine at HUSQVARNA VIKING Dealerships to Win a Trip for Two to “The Martha Stewart Show”.
  • 2008-09-29 WORLD´S LARGEST SEWING MACHINE MANUFACTURER - SVP WORLDWIDE - PLANS TO INCREASE PRICES GLOBALLY ON ITS SINGER®, HUSQVARNA VIKING® AND PFAFF® PRODUCT PORTFOLIO ...
  • 2008-09-12 PFAFF® SEWING MACHINE BRAND CONTINUES TO STRENGTHEN ITS 146 YEAR SEWING HERITAGE Bankruptcy Announced by Pfaff Industrie Maschinen AG Headquartered In Germany Is Not A Part Of The SVP Worldwide Group of Companies.
  • 2008-09-10 QUILTING IS NOW MADE EASY WITH THE NEW SINGER® CONFIDENCE QUILTER™ SEWING MACHINE. SINGER’s Trusted Sewing Heritage Expands To Quilting—First SINGER Machine Made For Beginning and Intermediate Quilters Is Simple To Use
  • 2008-08-05 PFAFF® MAKES HISTORY WITH ITS LARGEST PORTFOLIO UNVEILING OF SEWING AND EMBROIDERY MACHINES Premier Sewing Machine Brand Continues 146 Year Heritage of Delivering Sewing Precision With It’s New CREATIVE™, EXPRESSION™ and HOBBYLOCK™ Lines of Machines
  • 2008-08-05 PFAFF® UNVEILS ITS NEW EXPRESSSION™ LINE OF SEWING MACHINES. King Size Quilting Projects, Leather Coats, Satin Draperies Are Among The Projects EXPRESSION Sewing Machines Will Make With Precision.
  • 2008-06-17 MARTHA STEWART LIVING OMNIMEDIA IN COLLABORATION WITH SVP WORLDWIDE. New Embroidery and Monogramming Designs Beautifully Enhance and Personalize Sewing and Embroidery Projects for New and Experienced Sewers.
  • 2008-06-16 HUSQVARNA VIKING® UNVEILS NEW HIGH-END DESIGNER DIAMOND™ SEWING AND EMBROIDERY MACHINE FOR THE SEWING ENTHUSIAST. Icon of sewing innovation introduces the world´s largest, brightest, interactive touch screen.
  • 2008-05-06 SINGER ANNOUNCES NATIONWIDE SEWING CLASSES, On May 10, 2008, Singer will host over 225 sewing classes across America.
  • 2008-03-25 PFAFF® CREATIVE VISION™ SEWING AND EMBROIDERY MACHINE RECEIVES HIGHEST INTERNATIONAL DESIGN RECOGNTION International jury awards the Pfaff Creative Vision Machine with the red dot-the best of the best.
  • 2008-03-07 SVP WORLDWIDE PROUDLY SERVES AS UNDERWRITER FOR MARTHA STEWART LIVING OMNIMEDIA’S PBS TELEVISION PROGRAMS. Everyday food and everyday baking from everyday food.
  • 2008-02-11 SINGER MAKES SEWING HISTORY AGAIN WITH THE NEW SINGER® CURVY™ SEWING MACHINE. SINGER CURVY machines eliminate the two biggest challenges for sewers: threading the machine & threading the bobbin.
  • 2008-01-07 SVP WORLDWIDE PARTNERS WITH WORLD’S CUTTING EDGE DESIGNERS TO DEVELOP NEXT GENERATION OF SEWERS FIT, CFDA, Teen Vogue university use SVP worldwide's new and innovative sewing machines.
  • 2007-12-13 SVP WORLDWIDE AND MARTHA STEWART CELEBRATE THE EVER-EXPANDING SEWING COMMUNITY ON THURSDAY’S EDITION OF “THE MARTHA STEWART SHOW”. Growth in sewing´s popularity due to increased number of sewing classes, lounges and clubs.
  • 2007-12-03 PFAFF® SEWING MACHINE BRAND CELEBRATES 145 YEAR ANNIVERSARY World's premier sewing machine brand continues heritage of refining the art of sewing.
  • 2007-11-13 HOLIDAY GIFTS FOR THE HOTTEST HOBBY AROUND: SEWING New sewing, quilting and embrodiery products for holiday wish lists are available from SVP worldwide.
  • 2007-09-25 MARTHA STEWART MENTORS SEWERS USING SVP WORLDWIDE SEWING MACHINES: SINGER®, HUSQVARNA VIKING® & PFAFF® Hour-long episode of "The Martha Stewart show" celebrates the popularity of sewing.
  • 2007-09-17 THE WORLD’S MOST COMPREHENSIVE ONLINE EMBROIDERY DESIGN SHOP NOW OPEN—WWW.MYEMBROIDERIES.COM SVP worldwide gives sewers access to 17,000 embroidery designs 24/7, 365 days a year
  • 2007-09-11 HUSQVARNA VIKING® RELEASES NEW LIMITED EDITION DESIGNER™ SE SEWING AND EMBROIDERY MACHINE Sewing enthusiasts worldwide will benefit from peak technology assuring simply excellent performance
  • 2007-09-11 HUSQVARNA VIKING® INTRODUCES NEW TOP OF THE LINE SAPPHIRE™ SEWING MACHINE WITH QUILTING INNOVATIONS Sapphire 870 quilt machine offers sewers the most convenient features that deliver faster, better quilting results
  • 2007-09-06 THE NEW PFAFF® PERFORMANCE™ 2058 SEWING MACHINE OFFERS ENTHUSIAST SEWERS COMPREHENSIVE FEATURE LIST TO TURN SEWING DREAMS INTO REALITY New top of the line precision sewing machine ideal for quilting, fashion design, home textiles and free-motion embroidery
  • 2007-09-05 PFAFF® INTRODUCES WORLD’S MOST ADVANCED SEWING AND EMBROIDERY MACHINE: CREATIVE VISION™ New state-of-the-art machine offers unprecedented sewing precision, brightness and more sewing space.
  • 2007-08-28 SINGER® INTRODUCES NEW CONFIDENCE™ LINE Computerized time-saving features make sewing simple and easy, even for the firs-time sewer
  • 2007-08-14 SINGER® SEWING MACHINE FEATURED IN ROYAL EXHIBIT Buckingham palace shows wedding memorabilia and gifts to celevrate Queen Elizabeth and Prince Philip's diamond wedding anniversary.
  • 2007-08-14 SINGER® SEWING MACHINE BRAND RECOGNIZED AS AMERICAN ICON IN NEW HISTORIC BOOK America's best known, most loved sewing machine brand featured in "Icons of the American marketplace".
  • 2007-07-25 SINGER® INTRODUCES NEW FUTURA™ LINE OF ALL-IN-ONE SEWING AND EMBROIDERY MACHINES PC and sewing machine merge providing gateway to creativity for all levels of sewers
  • 2007-04-03 MARTHA STEWART LIVING OMNIMEDIA, INC. ANNOUNCES ENDORSEMENT OF SVP WORLDWIDE PRODUCTS: Martha's lifelong love for sewing and agreement with SVP worldwide will inspire and engage consumers in the creative art of sewing.
  • 2007-03-12 NEW HUSQVARNA VIKING® SAPPHIRE™ SEWING MACHINES New sewing innovations bring increased convenience and capability for sewers worldwide.
  • 2007-02-06 NEW SINGER INSPIRATION™ SEWING MACHINES New sewers help design first-of-it's-kind product line now available worldwide.
  • 2006-02-13 AFFILIATES OF KOHLBERG & COMPANY, L.L.C. ACQUIRE VSM GROUP Transaction unites sewing industries leading companies: singer worldwide and vsm group