HUSQVARNA VIKING® RELEASES NEW LIMITED EDITION DESIGNER™ SE SEWING AND EMBROIDERY MACHINE
SEWING ENTHUSIASTS WORLDWIDE WILL BENEFIT FROM PEAK TECHNOLOGY ASSURING SIMPLY EXCELLENT PERFORMANCE
Hamilton, Bermuda, September 11, 2007 – Today SVP Worldwide, owner of HUSQVARNA VIKING® brand sewing machines—the leading global sewing machine manufacturer, announced the worldwide introduction of the new DESIGNER™ SE Limited Edition sewing and embroidery machine. The all-in-one computerized sewing and embroidery machine offers all the sought-after features of the original DESIGNER SE model along with new time-saving innovations, an updated intuitive design, and a limited edition exclusive gift package. The new DESIGNER SE Limited Edition sewing and embroidery machines are available from HUSQVARNA VIKING retailers throughout the world.
“The new HUSQVARNA VIKING DESIGNER SE Limited Edition machine will please the highest demands of sewers and embroiderers alike on design flexibility and user convenience,” said Don Fletcher, CEO of SVP Worldwide. “The DESIGNER SE Limited Edition machine is a result of a close collaboration between engineers at Husqvarna Viking in Sweden and skilled sewers from around the world. It fulfills even the most advanced sewer’s wish list for convenience, innovation, and capability.”
Extensive, colorful embroideries are easier than ever to stitch out due to the new, time-saving feature Automatic Jump Stitch Trim which automatically trims jump stitch threads while embroidering. The DESIGNER SE Limited Edition machine also quickly locates an exact stitch number in a design, offers faster embroidery speed, lets the sewer know how long it will take to stitch out a color in the design, and matches threads by color name and number.
The impressive features found in the original DESIGNER SE model are included in the new Limited Edition machine:
Every change an embroiderer makes appears instantly in 3D on one of the largest interactive color touch VGA screens in the market (146x109mm).
To save time, sewers can select a 3D background color that matches their fabric to see how designs will look on the project before embroidering.
The onscreen embroidery editing feature allows embroiderers to scale, mirror, duplicate and rotate designs, change thread colors and combine designs.
The machine embroidery software conveniently recalculates the number of stitches needed to resize designs proportionately.
The E Light™ adjusts the intensity and color tone of light to see the fabric in true color.
“The HUSQVARNA VIKING brand enhances the creative experience and joy of sewing,” said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. “User friendly premium HUSQVARNA VIKING features such as the EXCLUSIVE SENSOR SYSTEM™ component and the Exclusive SEWING ADVISOR™ computer program assure excellent performance. The HUSQVARNA VIKING DESIGNER SE Limited Edition sewing machine provides the sewing enthusiast the latest top-of-the-line tools packed with extra value—an exclusive gift package.”
For a limited time, purchasers of the DESIGNER SE Limited Edition machine will receive an exclusive gift package including:
• Limited Edition Accessory Bag
• Limited Edition Terry Fox Embroidery Collection
• Limited Edition 1 GB USB Embroidery Stick with designs, projects, instructions, etc.
• Limited Edition Key Ring
• Voucher for $500 Shopping Spree on www.myembroideries.com.
New innovations and projects can be downloaded continuously via the Internet so the DESIGNER SE Limited Edition machine will always be the newest, yet most faithful sewing and embroidery companion.
About HUSQVARNA VIKING®
HUSQVARNA VIKING premium sewing machines have been produced using world-renowned Swedish engineering since 1872. As the industry leader in bringing new sewing innovations to the marketplace, the tradition of innovation and renowned craftsmanship associated with HUSQVARNA VIKING sewing machines continues today. HUSQVARNA VIKING sewing machines help sewers transition to the next skill level by providing sewing enthusiasts with unlimited options that will keep them sewing for a lifetime.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information about the Company and the company’s brands view the following websites: www.svpworldwide.com, www.singerco.com, www.pfaff.com, and www.husqvarnaviking.com.
For more information contact:
Stephen Whyte or George Bowie
Provo, Utah, USA
E-mail: Stephen@westmoorconsulting.com or email@example.com