Within R&D we are devoted to our mission of spreading the ‘joy of sewing’. This is achieved by development of reliable state of the art products. We want to provide joy – by providing tools for creativity without limits!
Sewing and Embroidery machines, PC Software, Accessories and Embroidery Collections are well-integrated in order to deliver the best overall sewing experience to all. Exceptional capability and innovative design enhance our customer’s creative sewing experience and help them sew for a lifetime.
With the customer in focus our motto is