PFAFF® Unveils Top-of-the-Line creative sensation™ Sewing and Embroidery Machine: Offers Exclusive Tools to Customize Design Projects

Machine features state-of-the-art technology such as the new-to-industry Shape Creator™ Appliqué feature and Stacking Stitches to improve project results

Hamilton, Bermuda— Sewing enthusiasts will now have access to revolutionary tools and designs found exclusively on the newly unveiled, top-of-the-line, computerized PFAFF® creative sensation™ sewing and embroidery machine.

The creative sensation™ sewing and embroidery machine offers a sophisticated, comprehensive suite of original, exclusive PFAFF® features only available on this machine, including:

• Shape Creator™ Appliqué: Fully automatic feature reinvents how to create appliqués with breakthrough speed and precision.  No software required.
• Stacking Stitches: Built in pairs of stitches are specially designed to be sewn on top of each other with two color thread options.
• Mini-Design Category: More than 80+ enchanting design selections allow for more creative possibilities.
• PFAFF® Soft Touch™ Buttons: Located on PFAFF®’s most sleek machine design to date, the high-tech buttons put sewers in control of the creative process with enhanced simplicity.

In addition, PFAFF® creative sensation™ sewing and embroidery machine users will also enjoy PFAFF® features such as:

• ActivStitch™ Technology – Delivers perfect embroidery results even with challenging novelty threads and on both sides of the fabric.
• Optimized Feeding Performance – Enhanced feeding mechanism makes sewing extra-thick layers and small triangle or diagonal pieces a quilter’s dream!
• PFAFF® original IDT™ Integrated Dual Feed Technology System – Built right into the machine, the IDT™ system delivers even fabric feed from both the top and bottom of the machine - critical for precise sewing and quilting.
• PFAFF® creative™ Color Touch Screen – Large, high-resolution screen offers three dimensional views of designs, shapes and colors.
• Generous Sewing and Embroidery Surface – A super-sized sewing area, a long free arm and one of the largest embroidery hoop areas on the market provides more room to create large projects.
• PFAFF® creative signature™ Programs– A bundle of programs that allow sewers to customize their projects into original works of art.

“The PFAFF® creative sensation™ machine sets a new industry standard, giving our most demanding sewers best-in-class tools to expand their imagination while benefiting from the precision and control for which the brand is so well-known,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands. “By consistently offering top-of-the-line advancements and unique, exclusive features, PFAFF® challenges and inspires sewers to take their craft to the next level and reach new creative heights.”

The PFAFF® creative sensation™ sewing and embroidery machine will be sold exclusively at authorized PFAFF® dealers. To find a PFAFF® dealer near you, please visit www.pfaff.com.

About PFAFF®
With a celebrated history of German design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers aspire to own. The PFAFF® brand has a 148-year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. The PFAFF® Quilt Expression™ 4.0 sewing machine, for example, was named a 2010 CONSUMERS DIGEST BEST BUY for delivering the best combination of work space and range of needle positions in the category. Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization. PFAFF® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing.