Brands

Founded in 1851, SINGER® is one of the world’s leading sellers of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, SINGER has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER is dedicated to helping people express themselves through sewing.

Since 1872, HUSQVARNA VIKING® has been at the forefront of sewing innovation. The goal of HUSQVARNA VIKING has always been to spread the joy of sewing through high-end convenience and time-saving, cutting edge features as well as through inspiration, education and personal service. Enthusiast sewers all over the world associate the brand with high quality Swedish engineering, exceptional capability and innovative design.

The pinnacle of German design and engineering, PFAFF® sewing machines are the world’s premier precision machines that sewers aspire to own. The PFAFF brand has a more than 150 yeras sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines. As the perfector of the sewing craft, PFAFF machines are the catalyst for passionate sewers giving high quality results in all aspects of sewing. Known for technical refinements and precision, PFAFF sewing and embroidery machines inspire sewers to perfect their art.

Visit the SINGER® website

Visit the HUSQVARNA VIKING® website

Visit the PFAFF® website